Our Story

Kinfolks is not just a store, it's a heartfelt journey. Born from the frustration of tirelessly searching for black-owned products, we embarked on a mission to weave togetherness and empowerment into every thread of our story. In a world where representation was scattered, and the voices of black creators were drowned out, we dared to dream differently.

The tapestry of Kinfolks was woven with threads of resilience during a time of upheaval and awakening. As the waves of the BLM protests reverberated, we found our purpose crystal clear: to build a haven where seekers of authenticity could effortlessly discover black-owned treasures. The weight of witnessing lives unjustly lost galvanized us, compelling us to forge an oasis of change, a nucleus of transformation for our community and beyond.

With 2023, the Jordan Year, as our starting point, we lace up our determination to soar higher than ever before. Like a team gearing up for the championship, we pledge an unwavering commitment to crafting a black-owned superstore that stands as a testament to excellence. Our stage is set not just for commerce, but for culture; a stage where innovation dances hand in hand with heritage.

As the curtains rise on this new chapter, we beckon black entrepreneurs and Afro communities to step into the spotlight, to showcase not just products, but stories. Stories of resilience, creativity, and unbreakable spirit. Kinfolks isn't just a destination for goods, but a celebration of legacies, an education in the strength of unity.

Join us, as we paint strokes of history onto the canvas of commerce. Let's shape a world where buying is more than just a transaction – it's an affirmation of identity, a pledge to uplift, and a bridge between hearts. Together, we stitch a tapestry that reflects the diversity of black excellence, creating opportunities that radiate far beyond what eyes can see.